Edward James London: Three Glamorous Hours for My Hair
“And what hedge have you been dragged through this morning?”
It’s the question my family most often greets me with after I return from walking the dog.
To say my hair is the bane of my life might sound dramatic, but sadly, it’s not far from the truth. The slightest breeze or a hint of rain, and whatever styling effort I made that morning may as well never have happened.
So when the opportunity for a ‘hair makeover’ at Edward James London landed in my inbox, wild horses couldn’t have kept me away. One week later, I was walking through the salon doors, quietly hoping for a transformation.
From the moment I stepped into Edward James London in just one of his four salons, I knew I was somewhere special. The salon itself is absolutely stunning, glamorous, elegant and beautifully designed, with interiors that make you feel as though you’ve walked into a luxury members’ club rather than a hair salon. Every detail of the décor feels carefully considered, creating a space that is both sophisticated and welcoming. It’s the kind of place where you instantly feel a little more fabulous just by being there.
The reception team deserve special praise because they set the tone for the entire experience. From the moment I arrived, they were warm and professional. Within minutes, I felt completely pampered. I was handed a glass of bubbles to start my appointment in the most civilised way possible, and over the course of my three-hour transformation, it was topped up as required!
Before we even got into the consultation, I was treated to the most heavenly pre-treatment head and shoulder massage. This was such a thoughtful touch and instantly melted away any tension. It’s these small details that make the experience feel exceptionally unique.
The consultation itself was incredibly thorough and refreshingly honest. There was absolutely no rushing, just genuine expertise and attention to detail. The colour analysis was very precise, ensuring that any decisions made would work perfectly with my natural tones.
We then moved on to discussing extensions and selecting the perfect shade of Beauty Works extensions. I loved how carefully the colour was chosen, not just a rough match, but a beautifully blended colour that would look completely natural once applied, with a couple of warm shades added in to increase the natural tones.
The extension application process was meticulous and incredibly professional. Every step felt calm, considered and carried out with skill.
And then, of course, there is Edward James himself, the true magic behind it all. His talent is obvious the moment he begins working. I arrived with a blunt, jaw-length bob and very fine hair, and Edward immediately understood what would work, and just as importantly, what wouldn’t. My initial thought was to grow out my hair to allow the grey to shine through, and to try a pixie cut. Very gently, Edward advised against this, and he was right. I’m not ready to go grey, and my fine hair would go flat to my head; I don’t have a Kris Jenner glam squad on hand 24/7!.
What I appreciated most was his honesty. Rather than suggesting dramatically long extensions that might look unrealistic, he focused on creating something far more flattering and sophisticated. He carefully managed my expectations and designed a look that enhanced my natural hair rather than overwhelming it.
The final result is exactly what I had hoped for: luxurious, natural, and beautifully blended. The extensions add fullness, movement and softness while still looking completely believable. My blunt bob has been transformed into something that feels luscious and elevated, but still entirely me.
Three hours, expert artistry, glamorous surroundings, incredible service and a couple of glasses of bubbles later, I walked out feeling like the very best version of myself, grinning from ear to ear!
Edward James London is not just a hair appointment; it’s a full experience. And I cannot recommend it highly enough.
W: Edward James London / All salon contact details
Written by Luxuria’s Global Editor Debbie Stone
