IKKS Paris famed for their sophisticated urban style and rock ‘n’ roll attitude
Discovering IKKS Paris
IKKS Paris was founded in the French capital in 1987 and opened its first UK store in London in May 2022 on Carnaby Street.
IKKS began as kidswear but soon ventured into menswear and womenswear. The style is urban with a rock ‘n’ roll edge—and edgy is exactly right—featuring leather jackets, biker boots, and stylish tailoring. Every inch of each piece is French to its very core.
The Carnaby Street Experience
The Carnaby Street store is ideally located, catering to an eclectic global mix of chic and fashionable shoppers. This season’s 2023 pieces, which you will notice as you enter the London store, are full of neutral tones, military-inspired shapes, and colours from nature.
Women’s Collection
The women’s range is born from the idea that women can adapt the look simply by changing one item—perhaps swapping their sneakers for a pair of heels to go from day to night, exchanging their jumper for a bejewelled T-shirt, adding a studded belt, or throwing on a crossbody bag in place of a tote. It is simple, but the choices are huge.
Menswear Highlights
The menswear is relaxed yet stylish, with suede biker jackets, linen T-shirts, shirts featuring minimalist or maximalist floral, graphic, or ethnic motifs, skinny jeans and chinos, combat boots, and timeless sweaters.
Kids’ Collections
The kids’ collections are hard-wearing, fun, functional, and funky. Every child wants to look as cool as their parents, do they not?
Sustainability at IKKS
Sustainability is at the forefront of IKKS. Moving forward, the company has many ideas and improvements it intends to implement. Ludovic Manzon, CEO of IKKS, reflects:
“As we are free to refuse prevailing resignation, we are not afraid of challenges. More than anything, it is certain that the whole of the textile industry must change. We have decided to take concrete action to improve IKKS. We are convinced that with determination, goodwill, and humility, we can pursue what we do with a more sustainable and ethical approach in the long term. We owe it to ourselves, our environment, and future generations.”
To reduce its carbon footprint and move to a more sustainable and responsible marketplace, IKKS wants to change without claiming to be something it is not. The aim is to be more innovative while becoming continually more socially responsible and sustainable. They will take a few steps at a time, but this process is something all ethical brands are now considering to help save our planet.
One of the most important steps is to develop more ethical materials. They have designed The Hard-Wearing Clothes Guide to give teams clear direction for the next two years. These long-lasting, hard-wearing clothes will form permanent collections, reducing the need to replace staple items and keeping them out of landfills.
Why IKKS Stands Out
All in all, IKKS is a brand to watch. It hits the marketplace with exactly the right ethos, and not only that—the clothing is innovative yet competitively priced.
London Store Locations
Carnaby Street: 3-4 Carnaby Street, W1F 9PB, London
King’s Road: 109-109A King’s Road, SW3 4PA, London
T: +44 20 7287 3625
W: IKKS
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Written by Debbie Stone, Global Editor for the Luxuria Group
