The Global Brand Empowering Women Through Active Living

Activewear empire Lorna Jane is inspiring women globally to realise their potential through active living. Created by women, for women, founder Lorna Jane Clarkson is a well-being icon, bringing her passion for life to empower women everywhere through the daily practice of ‘Move, Nourish, Believe’.

Making a Global Impact

Lorna Jane has created a movement embraced by millions of women worldwide. Proud to remain an independent, family-run company, their mission is to craft the best activewear on the planet. Each sustainably produced item effortlessly blends fashion with function and is performance-tested on real women. The team spends hours mimicking how their audience moves to ensure each piece encourages wearers to become fitter, faster, and stronger versions of themselves.

The Brand’s Origins

Born in the UK, Lorna Jane Clarkson established the Australian-designed brand in 1989. She sewed her first one-off design at home after years of frustration with the workout fashion of the 1980s. As an aerobics instructor, she developed products she loved to wear in her own active life. Creators of the term ‘Activewear’, Lorna and her team have challenged fashion perceptions, evolving her vision into an iconic category: ‘Women’s Technical Fashion’.

Commitment to Sustainability

With an ongoing goal to change customers’ attitudes to shopping, Lorna Jane believes sustainability is not a luxury, but the future. Driven to ensure their communities, the planet, and the environment are as healthy as the women who wear their activewear, they encourage saying no to fast fashion.

They achieve this by transitioning out of single-use plastics, developing recycled fabrics, sourcing reusable and sustainable materials, using soy-based inks, water-based varnish, chlorine-free pulps with FSC and ISO credentials in environmental sustainability and Responsible Forestry Practices, and reducing emissions by keeping unnecessary trucks off the roads. Responsibly produced, Lorna Jane maintains a long-term partnership with an ethical, Australian-owned and managed manufacturing group that is WRAP (Worldwide Responsible Accredited Production) certified.

The Essentials Range and Global Reach

Starting as a passion to deliver unique designs to fellow gym lovers, Lorna Jane is now an international movement with over 140 stores globally and a connected community of more than three million women embracing Active Living. Transforming how women think and feel about being active, the core Essentials range offers premium activewear staples for season-after-season wear. It showcases three signature fabrics: the trademarked ‘NOTHING 2 SEE HERE’, high-performance ‘LJ Excel’, and BARE MINIMUM – their lightest, buttery-soft fabric. Items include sports bras, tops and tanks, leggings, and accessories from XXS to XL, alongside monthly limited-edition collections.

Prices start from £26 for tanks, £43 for sports bras, £63 for leggings, and £8 for accessories. Visit lornajane.co.uk and follow @lornajaneactive on Instagram for more.

New Reflective Night Cat Print

Lorna Jane is launching their Reflective Night Cat Print. This exciting abstract animal reflective print invites ladies to play by day and run by night. Designed to reflect light from car headlights for safety on early morning or late-night runs, or to stand out under studio lights – simply turn down the lights and with a little movement, it glows in the dark.

Written by Kaya Cheshire for Luxuria Lifestyle London and International