Tucked into the elegant streets of Cheltenham, No.131 feels less like a hotel and more like a perfectly curated lifestyle moment from the second you step through the door. Arrival is an experience in itself, think softly glowing candlelight, interiors layered with rich textures, and the most incredible signature fragrance lingering in the air. It instantly sets the tone: warm, stylish, and quietly indulgent.

The interiors are made even more inviting by the paint choices throughout the hotel, rich, cosy tones that add warmth and comfort to every space. It really enhances that “home away from home” feeling, making it somewhere you can properly relax and settle in.

The design throughout is striking but welcoming, and that feeling carries beautifully onto The Terrace, which is stunningly decorated for both dinner and breakfast. In warmer months, it becomes one of the most inviting spots in the hotel. Breakfast here with an iced latte in the sun is a simple luxury, while dinner feels relaxed yet elevated. On Sundays, they also serve a lovely Sunday lunch on the terrace, making it an ideal spot to settle in for a long, leisurely afternoon.

We were lucky enough to have sunshine during our stay, but even so, it’s easy to imagine that whatever the weather, you wouldn’t feel the need to leave the hotel; everything you could want for a great stay is right there.

Dining is a highlight of any stay at No.131, with an impressive line-up of venues to suit every mood. From the sleek, late-night energy of Bar Tokyo, inspired by Tokyo’s vibrant nightlife, to the refined flavours of YOKU, and the relaxed elegance of The Terrace, there’s plenty to explore without ever leaving the hotel. And for something a little more classic, Gin & Juice offers the perfect spot for a pre-dinner drink or a nightcap.

Our stay in the King Suite enhanced the experience even further. Spacious yet intimate, it strikes that perfect balance between comfort and luxury. The freestanding bath is a real showstopper, ideal for unwinding after a day exploring, while the lighting throughout adds a soft, atmospheric glow. The suite also features a luxurious master bedroom and a separate living space complete with a plush sofa bed, making it feel more like a private apartment than a hotel room.

No.131 also offers meeting room hire and even full house hire, transforming it into one of the most exciting event spaces in town. The Ultimate House Party concept makes it perfect for everything from lavish friends’ getaways and engagement celebrations to big family occasions; there’s truly no better place for a private event in Cheltenham.

Beyond the hotel, Cheltenham offers plenty to explore. During our visit, the charming big wheel just outside added a playful, almost festive feel to the town. A short stroll takes you to boutique-lined streets, including the ever-stylish Holland & Cooper, well worth a browse not just for the clothing, but for the candles and fragrances that echo the beautiful scent you’ll notice back at the hotel. The area is full of independent cafés, shops, and cultural spots, making it ideal for a relaxed yet inspiring getaway.

A final tip: it’s well worth booking direct. Guests who do can enjoy a 1pm late checkout, complimentary parking (usually £10 per day), and even a coffee to go on departure, a thoughtful touch that perfectly sums up the No.131 experience.

Effortlessly stylish, full of character, and with so many layers to discover, No.131 is the kind of place you check into for a night and immediately start planning your return.

With thanks to Visit Cheltenham.

A: 131 The Promenade, Cheltenham GL50 1NW
W: No 131

Written by Beth Davies for Luxuria Lifestyle International