Welcome, everyone, to this interview with the dynamic Sales Director of LV Real Estate Spain. With a wealth of experience in the real estate industry, Vanessa Moreno has played a pivotal role in reshaping the property landscape in Spain. Join us as we delve into her insights, strategies, and vision driving LV Real Estate’s success.

Experience in the Spanish Real Estate and Architecture Market

I come from a family entirely dedicated to real estate. From promoting homes and construction to sales through our real estate agency, and thanks to our experience, we also handle the complete marketing of other developers’ projects.

It is clear that the real estate sector in Spain is currently booming—without being overheated—and has a great growth forecast. To a large extent, the luxury market is leading the way, with clients arriving from all corners of the world, from Europe to New York, Miami, and beyond.

Strategies for Targeting Luxury Real Estate Buyers

Luxury clients arrive through diverse channels. Since our target ranges from €300,000 to properties at €54,000,000, we must reach both ends of the spectrum. Everyone has their preferred contact method: some via real estate portals, others through specific collaborations or our in-house marketing department.

Adapting to Spain’s Diverse Regional Markets

Each office selects its preferred clients. In our case, we have a 50-50 split between Spanish and foreign buyers. We have a multilingual team and, as a reference on the Costa del Sol, clients seek us out—even if we lack a salesperson from their country. Customers value the security of a clear, risk-free purchasing process. We have operated for 23 years without a single problem in any purchase or sale.

We are in a privileged position on the Costa del Sol, covering a vast area from Málaga to Estepona (except Cádiz, save for Sotogrande and San Roque)—a highly luxurious region famed for its golf courses.

Staying Updated on Real Estate Trends and Regulations

We are knowledgeable about all regulations, from changes affecting the purchasing process—thanks to our in-house legal department—to emerging trends.

Our promotion department’s technical team ensures we stay abreast of any administrative or legal updates. Staying updated is an essential task that we execute meticulously.

Overcoming a Challenging Sales Situation

Effective communication is crucial in sales. Some operations are more complex than others. The key is determining what can be executed and what cannot—and being transparent. If viable, we proceed regardless of cost; if not, we communicate clearly and avoid any operation that could cause issues, protecting both client and ourselves.

Building Strong Client and Architect Relationships

Our team brings years of experience and is well-known on the Costa del Sol. This fosters excellent relationships among ourselves and with all external parties involved in the process.

Ensuring Accuracy in Luxury Property Listings

Our acquisition manager keeps listings perpetually updated—a vital factor for building initial client confidence. Above all, we prioritise constant contact throughout the purchasing process, focusing on the client’s needs. We only present options that match their requirements, optimising their time with no waste.

Sales Software and CRM Tools for Lead Management

We collaborate closely with all major real estate portals. For management efficiency, we use Enmovillas Reals, the leaders on the Costa del Sol.

Navigating Legal Complexities in Spanish Real Estate

We have always maintained our own legal team, responsible for verifying all operations—from contract closings to regulations for villa construction and new developments—ensuring full compliance.

Contact LV Real Estate:
Calle Hermanos Pinzón, 5
29640 Fuengirola, Málaga, Spain
T: +34 952 587 130
T: +34 686 211 715
E: info@lvrealestate.es
W: LV Real Estate