If you go down in the London woods today — well, not in the woods, but in the leafy, well-to-do urban neighbourhood of St. John’s Wood, a stone’s throw from the famous Abbey Road studios — you are sure of a big surprise. For nestled between a light grey-blue painted stucco London villa and a modest, unadorned brick domestic house are the unpretentious, humble dark graphite-grey painted doors and a low brick gabled elevation leading to a world adorned with automotive adventure and pleasure.

The three serifed letters of a simplified A and two Vs are the only clues to the camouflaged masterpieces that await you down the short granite-paved slope leading to Auto Vivendi’s unassuming entrance — a way to the unique and truly exclusive supercar private members’ club — a sanctuary of automotive excellence opening your world to driving the latest and most powerful fine art on wheels.

Auto Vivendi is a private club for members who want to drive supercars, encapsulating reserved luxury, exclusivity, and prestige. The company directors and employees consistently demonstrate a high level of bespoke professionalism, discretion, and understatement, always highlighting good taste and restraint. Married to this company’s refined uniqueness is an £8+ million collection of 30+ mouth-watering supercars that Auto Vivendi Club members can choose from — a place to decide to experience one day driving a Ferrari, or a Porsche, then on another, a Lamborghini, Aston Martin, or McLaren. Typically, circa 20–25 new cars are added to the inimitable collection each year to keep it fresh, exciting, and up to date. Over 300 supercars have passed through Auto Vivendi’s Club doors since the company’s inception in 2014, making it the global leader in its specialist, exclusive super-automotive and complementary social events business.

As a member, you benefit from privileged early access to new releases, thanks to the Club’s strong manufacturer relationships and its ongoing investment in the world’s most sought-after cars. The choice is yours — choose your car and drive to some superb location, feeling exhilarated and fulfilled.

So, how did this crowning glory of supercar driving and enviable lifestyle experiences come into being?

In 2013, Craig Williams, a 20-year veteran London-based oil and commodities broker, tragically lost his younger brother, causing him to rethink his hectic and stressful financial life in London. The epiphany he had changed his life forever, guiding him towards a completely different business. The signpost of time signalled that life was too short and pointed him toward a fulfilling, exciting company that suited his lifestyle.

Craig joined the Club, which was originally called écurie25, and rebranded it as Auto Vivendi in 2014. He poured his entrepreneurial drive and love of supercars into building the company as a world-class community where extraordinary experiences and genuine connections sit at its heart.

The result of his entrepreneurial drive: Craig created the world’s most significant super-automotive experience — the company’s name loosely translates to “a car, a way of life” — a branding choice that tied vehicles to a lifestyle and related luxury experiences. From the beginning, the directors planned for the Club to own every supercar, with each Auto Vivendi member receiving a set number of annual days of car use and an annual mileage allowance, both dependent on the chosen level of membership. The more you invest at each membership level, the more days of usage you get and the higher your mileage allowance — see details here.

Auto Vivendi is in a significant year of success, a company blessed with enthusiastic and devoted directors who expect high standards from a loyal and professional workforce, each well-schooled in providing the highest level of luxury service to their Club’s members.

Craig Williams is Auto Vivendi’s Managing Director, overseeing all aspects of the Club’s strategy, membership experiences, and vehicle collection. His passion and devotion to detail are well known and reflected in the Club, as he ensures that spectacular events, brand partnerships, and curated member happenings run with luxurious, meticulous precision, guaranteeing members exceptional enjoyment.

While other clubs focus on the cars themselves, Auto Vivendi reimagines the experience around lifestyle and community. Speaking with Craig, he explained his philosophy behind the Club: “We didn’t want it to be about egos or exclusivity. We built it around great people, shared passions, and unforgettable experiences. It’s all about the members.”

Beyond the gleaming collection of the world’s most desirable exotic supercars just waiting to be enjoyed is a mouth-watering calendar of events for members to experience. A large part of the Auto Vivendi appeal is the experiential side of modern luxury: curated road trips, exclusive events, and a ready-made community. It suits individuals who value time, connection, and experience over a single asset.

“Auto Vivendi introduces members to cars they may never have the chance to drive in their lifetime. Some members may already own a supercar, but Club membership lets them drive 30 others. How many people can say they have access to a dream garage of 30 supercars? Also, quite often, it influences their next supercar purchase.”

Auto Vivendi redefines what luxury car usage means — with every detail handled by the Club’s expert team, it’s a seamless, stress-free experience. “The younger generation values connection, access, and experience over ownership,” Craig explains. “They might keep a favourite car, but they love the flexibility and variety that comes with being part of the Club. It’s about living the lifestyle with choice and convenience.”

Auto Vivendi is supported by a dedicated professional team that excels in every aspect of running the Club, from membership relationships to vehicle delivery and valet, brand partnerships, event planning, and driving instructors.

New members join via referrals from existing members and through high-profile media coverage and social media. There is no typical member; however, their commonality lies in achieving a degree of success and, more so, in a keen appetite for adventure and a passion for everything exciting in life. Members can enjoy their personal success to the full, along with the community and camaraderie that are ever present at Auto Vivendi — essential aspects of the Club, much appreciated given its tight-knit community and celebrity members including Jodie Kidd and, formerly, Gareth Bale.

Once a hopeful supercar driver fills out the application form — apply here — the Club’s Application Committee carefully reviews each applicant. The next stage involves an instructor assessing their driving abilities — not a test, but a fun day out to ensure the social responsibilities of Auto Vivendi are understood when driving the Club’s supercars.

Once you’re a new member of Auto Vivendi, the task is a pleasant one: deciding which supercar to drive. You can collect it from St. John’s Wood in London or have it delivered to your home, or anywhere in the UK, with five-star concierge-level service. Alternatively, collect your supercar from one of 34 superb Club Hubs, such as Fairmont in Windsor Park, Champneys Forest Mere in Hampshire, Lympstone Manor in Devon, or London Heliport. In the north, Auto Vivendi opened locations in 2021 at Hotel Gotham in Manchester and Champneys Mottram Hall in Cheshire.

Choose from recent collection additions such as the Ferrari 12Cilindri, Aston Martin Vanquish, or Lamborghini Revuelto. When a make and model are frequently requested, Auto Vivendi will purchase two to ensure members can book their preferred supercar.

To ensure members’ safety, a comprehensive briefing is always provided on the car to be driven, along with a handover video.

Please take a look at the complete Auto Vivendi collection here.

Once on the open road, all members are ambassadors of the Club, striving to uphold a high standard of social responsibility. Many members have been with the company since its early days.

Craig Williams says: “One of the things we always hear from our members is they joined for the cars but stayed for the people. We have a fantastic community of like-minded individuals who want to experience life to the full. Our philosophy is to provide our members the utmost care, lifestyle convenience, and ultimate, once-in-a-lifetime experiences.”

Exclusive partnerships with luxury global brands are also a significant benefit for Auto Vivendi members, from five-star hotels where members can enjoy exclusive European Drive Tours, to events on private yachts for the Monaco F1 Grand Prix, or invitations to dedicated events from the likes of Hublot.

Craig enthuses: “We have a wonderful partnership network that aligns with our brand and resonates with our members. In fact, we have such a good relationship that, on one occasion, when I was personally delivering a Hublot watch welcome gift along with one of our cars to a member, he accidentally ran over the watch! The watch survived intact, but the presentation box was damaged, which Hublot was happy to replace without hesitation. It’s small but heartfelt moments like this that make a member feel special and keep them at the Club.”

The Club’s annual events calendar offers a remarkable range of experiences:

~ Unrivalled luxury European drive tours, including a scenic trip through the Dolomites, or an Adventure Tour across Norway’s arctic landscape, plus ice driving on a frozen lake in specially selected Porsche Challenge cars.

~ A 200 mph challenge in Auto Vivendi’s supercars, such as the Lamborghini Revuelto, on a disused military runway.

~ Flying by private jet to Maranello for a VIP tour of the Ferrari factory, the F1 facility, the Fiorano testing track, and the spectacular museum.

~ Revelling in the sunshine at Auto Vivendi’s summer Clubhouse party, partnered with the Greek Sani Resort, Hublot watches, and the Aston Martin Valiant.

~ An intimate Q&A evening with Charles Leclerc hosted alongside Bang & Olufsen, with time on the Prodrive AV simulator.

Discover what is planned for 2026 when you become a member.

As Auto Vivendi continues to grow, it remains committed to delivering the very best the world of supercars has to offer — on the road and beyond. Synonymous with luxury, exclusivity, and unforgettable driving moments, Auto Vivendi continues to redefine what it means to be part of a supercar club.

See what is waiting for you here — and join Auto Vivendi to shift your life into top gear.

To apply for membership, visit Auto Vivendi here.

Photographs copyright © 2025 Auto Vivendi

Written by Peter Sissons for Luxuria Lifestyle International 2025