There’s something instantly magical about waking up to the sound of waves gently lapping against the shore. At the Imperial Hotel Tenby, this isn’t just a fleeting holiday fantasy — it’s your everyday view. Perched above the sandy beaches of Tenby, in the heart of Pembrokeshire, Wales, the hotel offers a rare combination of seaside charm, modern luxury, and easy access to everything the town has to offer.

Crest Hotels Group proudly announced its latest acquisition, The Imperial Hotel, a historic gem nestled on the cliffs of Tenby overlooking the picturesque coast of South Wales. Built in 1830 and last renovated in 2005, this charming hotel boasts a rich history and a prime location within the ancient town walls. Under the ownership of Crest Hotels Group, The Imperial Hotel has had a full refurbishment that matches its historic charm with modern comforts and conveniences.

First Impressions & Service

From the moment you arrive, it’s clear that this is a place where hospitality is taken seriously. The staff are welcoming, attentive, and genuinely happy to help — whether it’s recommending the best coastal walks, organising tickets for nearby attractions, or simply offering a friendly chat over your morning coffee. And speaking of coffee, the presence of a Starbucks inside the hotel makes it easy to grab your favourite latte before heading out to explore, all while taking in those unbeatable sea views.

Rooms & Views

The rooms themselves are a triumph of comfort and style. Many offer direct views over Carmarthen Bay, allowing guests to watch the tide roll in, sailboats drift past, or sunsets paint the sky in shades of gold and pink. The decor is a sophisticated blend of classic elegance and contemporary design, reflecting the hotel’s recent refurbishment. This sense of modern luxury, combined with the hotel’s warm, welcoming atmosphere, makes it feel like a home away from home.

Dining

Food lovers will find plenty to savour here. The restaurant serves up beautifully presented dishes crafted from locally sourced ingredients. Whether it’s fresh seafood, hearty Welsh classics, or lighter seasonal options, each meal feels thoughtful and indulgent. Breakfast is a highlight, with a wide variety of options to start your day right — from freshly baked pastries and cooked-to-order eggs to seasonal fruit and speciality coffees. For a more casual option, the lounge and bar area provides the perfect setting for relaxed afternoon drinks or a quiet evening with a book.

Location & Activities

One of the hotel’s greatest strengths is its location. Set right in the centre of Tenby, it’s within walking distance of everything you could possibly need. Wander the cobbled streets, explore the colourful shops, visit local galleries, or head down to the beach for a sandy stroll. Families will find plenty to keep children entertained, from building sandcastles on the golden beaches to visiting nearby attractions like Folly Farm Adventure Park and the medieval Tenby Castle. The Pembrokeshire Coast Path also offers breathtaking scenic walks with dramatic cliffs, hidden coves, and stunning ocean views — perfect for nature lovers of all ages.

Looking Ahead

The Imperial isn’t just about the present; it’s looking to the future, too. The hotel is preparing to open a brand-new spa in 2026, promising to elevate its already impressive offering to a full wellness retreat. This addition will complement the reimagined luxury of the rooms and public spaces, giving guests even more reasons to linger a little longer by the sea.

Whether you’re planning a romantic getaway, a family holiday, or a solo retreat, the Imperial Hotel Tenby has something to offer everyone. The combination of beautiful sea views, a central location, delicious food, friendly staff, and upcoming spa facilities makes it one of the most exciting places to stay in Pembrokeshire.

So, pour yourself a cup of coffee, step onto the terrace, and watch the waves — because at the Imperial, the sea isn’t just a view; it’s part of the experience.

W: Imperial Hotel Tenby
A: Imperial Hotel Tenby, The Paragon, Tenby, SA70 7HR

Written by Beth Davies for Luxuria Lifestyle International