Bentley Motors and Mats Hummels have entered a long-term partnership. The Football World Cup winner from 2014 will join Bentley’s European team of brand ambassadors. As football TV expert and investor, he perfectly embodies Bentley’s core brand values of performance, attention to detail, and authenticity. Mats Hummels and the British luxury automotive manufacturer have agreed to a two-year collaboration.

In his role as a brand ambassador, with a particular focus on German-speaking markets, Mats Hummels will help shape and strengthen Bentley’s brand perception across the DACH region. Renowned for his analytical approach to the game and his uncompromising attention to detail, Hummels embodies key Bentley brand attributes, including performance, technical excellence, and authenticity.

Hummels is a self-confessed Bentley fan and drives a Continental GT as part of his brand ambassador activities.

“Outstanding achievements are born from never settling for ‘good enough’. What fascinates me about Bentley is its exceptional attention to detail. Ultimately, what makes the difference – just like in football – is how closely you focus on every detail,” said Mats Hummels on his appointment as Brand Ambassador. “The Continental GT is my absolute favourite: timeless design, performance and captivating attention to detail,” Hummels added.

Mats Hummels contributes his extensive football expertise on TV, both in the Champions League and most recently at the World Cup in the USA. In addition, he continues to be associated with international professional football as an investor. Beyond football, Hummels is actively involved in charitable causes as a UNICEF ambassador for over 10 years.

Known for his analytical approach to the game, his pursuit of perfection and his uncompromising standards of quality, Hummels embodies many of the values that define the Bentley brand. The partnership is built on a shared philosophy: a commitment to giving even the smallest details the utmost attention. While Hummels has demonstrated throughout his career at the highest level of professional sport that success is often determined by the finest margins, Bentley has stood for craftsmanship, technical excellence and an unwavering dedication to detail for more than a century. His appreciation for exceptional craftsmanship, timeless design and engineering sophistication makes him an authentic ambassador for the British luxury marque.

His new Continental GT Speed perfectly reflects the combination of effortless performance, timeless elegance and joy of innovation that characterises both Bentley and Hummels.

The appointment of Mats Hummels follows a series of recent ambassador announcements by the iconic British luxury brand, which has welcomed prominent figures from the worlds of sport, film and fashion. Recent appointments include actress, producer and entrepreneur Priyanka Chopra Jonas, Dutch international footballer Cody Gakpo, and British actor Lucien Laviscount, best known for his role in “Emily in Paris.”