McLaren Automotive celebrates the opening of the new McLaren Brussels showroom, with a showcase of Artura, 750S and the groundbreaking Solus GT.

New showroom, sales and aftersales facilities are equipped with the latest brand identity.

McLaren Brussels is operated by luxury brand specialist, Louyet Group.

A Revitalised Showroom for the Belux Region

McLaren Automotive celebrates the opening of the newly designed McLaren Brussels showroom, operated by luxury brand specialist Louyet Group. Opened in 2011 and acquired by luxury automotive group Louyet in 2022, the showroom has been updated to reflect McLaren’s latest brand identity, and now combines sales and aftersales support for McLaren customers in the Belux region in one central location.

A full house of McLaren customers and prospects were able to admire the high-performance hybrid Artura — critically acclaimed by independent reviewers throughout 2023 — and the new 750S, McLaren’s lightest and most powerful series production supercar and the successor to the benchmark-setting 720S.

Ultimate Series and the Solus GT

McLaren is renowned globally for its extreme-performance, limited-production hypercars. In the attached aftersales facility, customers were able to admire a trio of Ultimate Series models: the McLaren P1, McLaren Senna & Senna GTR, and McLaren Elva. On this special occasion, attendees were stunned by the presence of the extreme, track-only Solus GT. The single-seat hypercar was originally developed as a futuristic concept for the Gran Turismo SPORT video game, and has moved from the virtual world to a production reality for just 25 customers worldwide.

Words from the Partnership

“McLaren Brussels holds an important sales point as the sole McLaren retailer in Belgium and Luxembourg. Customers and prospects will experience outstanding high-end customer service and this revitalised location strengthens the retailer network in Europe. We are delighted to celebrate this important moment together with the Louyet Group.”
— Steve Robson, Market Director – Western Europe, McLaren Automotive Ltd.

“We are happy to be with McLaren Automotive at this important moment for our Group. McLaren Brussels has passed the ten-year milestone, so it was time for a new showroom. We are excited and positive that we will be able to cater to our customers with a new product line-up — Artura, 750S and GTS. We are looking forward to the future.”
— Laurent Louyet, CEO, Louyet Group