London Fashion Week’s Best-Kept Beauty Secret

Spanish luxury skincare brand Natura Bissé made an impressive backstage appearance at London Fashion Week 2025, where its iconic Diamond Extreme Oil became an essential part of the runway ritual — the best-kept beauty secret backstage.

Rooted in the spa heritage of Natura Bissé, Diamond Extreme Oil has also become a must for Chinese fashion icon and LFW Global Ambassador Hu Bing, who presents a very special limited edition of the product.

HU BING SELECTS at London Fashion Week

Hu Bing presented a special runway show called HU BING SELECTS: EQUAL ETHEREAL, offering a global stage for emerging Chinese designers and highlighting his unconditional support for the new generation of creative talent. As part of the show, Hu Bing appointed Natura Bissé as the official spa brand and pampered all models with Diamond Extreme Oil through an exclusive spa-inspired experience at the famous Pure Aire Bubble, located for the first time ever at London Fashion Week’s backstage.

Diamond Extreme Oil: The Product

Beloved by make-up artists around the world, the rejuvenating Diamond Extreme Oil encapsulates all the spa heritage of Natura Bissé. It features a lightweight texture suitable for the face and neck, delivering intense hydration and revitalisation. Infused with a blend of precious botanical oils and an ingredient to support the skin’s moisture barrier, it absorbs quickly for a complexion that appears firmer, more radiant, and more youthful.

“I love how it melts with the skin without any greasy feeling and how the massage tool enhances the product’s efficacy,” says Hu Bing.

The Limited Edition

On the occasion of London Fashion Week, and specially designed for Hu Bing’s fans, the actor also unveiled a co-branded limited edition of the Diamond Extreme Oil available exclusively through his channels. The Hu Bing × Natura Bissé Limited Edition introduces unique details: an engraved logo, a premium leather shell, and a very special gift box featuring a solid wood square frame and a matte metal lid with a 3D embossed HB monogram — the perfect expression of luxury, strength, and elegance.

About Hu Bing

Hu Bing, one of China’s first-generation supermodels, has been a leading figure in fashion for over 30 years, serving as a vital bridge in showcasing Eastern elegance on the global stage. He has been Global Ambassador of London Fashion Week for a decade and, in 2024, became Ambassador of the British Fashion Council. As Ambassador of China Fashion Week, he launched the Ministry of Culture and Tourism–backed “100 ICONS IN FASHION” initiative to support Chinese designers on international runways. He was appointed Promotion Ambassador of the 2025 World Rowing Championships, expanding his influence into sports. As founder of HUBING SELECTS, he champions young designers by offering free runway opportunities and funding support, creating a sustainable model that links consumption with public good.

W: Natura Bissé