S2 Lifestyle Management is a privately owned, independent company designed to cater to its clients’ every need. It is a members-only service available exclusively to the most high-profile clients, who will be looked after by an expert team 24 hours a day, 365 days a year.

S2 assists members in any area of luxury or business and will tailor its service to ensure that each client receives a service unique to their requirements. Daily tasks for demanding clients include: reservations, travel bookings, memberships, private shopping, and education—from school applications to helping children gain entry to the most prestigious universities—acquisition of art, event curation and management, property maintenance, relocation services, and more.

In addition to providing bespoke lifestyle management services, S2 is a UK representative to several international family offices.

Founders Goran Svilar and Ali Samli first met over a decade ago while working in London’s traditional luxury lifestyle arena. A shared passion for quality, craftsmanship, innovation, and the art of service prompted them to set up S2. The mission was to work collaboratively with the highest echelon of global elites to create seamless, personalised programming.

Goran and Ali recruited a multi-lingual, multi-cultural team of experts dedicated to offering a peerless year-round service, whether tasked with crafting club memberships, education advisory, vacation schedules, wellbeing consultations, cultural excursions, or extraordinary shopping experiences.

S2’s Broad Range of Services

• Making reservations at the most in-demand venues
• Daily errands, including courier services, chauffeurs, dog walkers, babysitters, etc.
• Art advisory and consultancy
• Event planning and management
• Household & property management

What Do Your Clients Say About You?

Celebrated as a service ‘fit for a queen’, S2 is the only lifestyle management group to be featured in the monumental The Queen at 90, a royal-approved book celebrating the leaders of British luxury and high culture.

One satisfied client remarked: ‘S2 London is a silent, smooth operator. They make the unattainable attainable and the impossible possible.’

How Does One Become a Member?

S2 develops profound, in-depth connections with clients, and each membership starts with a conversation with one of the founders to understand the mutual connection and understanding between the client and S2. Each membership revolves around the wants and needs of the client. S2 offers a range of membership packages, including a full, all-year-round service for individuals or families, or a monthly ‘Visitor’ membership for those clients who may not reside in London permanently or do not require services throughout the year. POA.

Notable Request

Chartering a private jet to the UAE to pick up a rare Hermès Birkin and sending the jet—carrying only the handbag—to Paris for a private anniversary dinner, hosted by Alain Ducasse.

W: S2London