October 9, 2021
Taking Savile Row tailoring to Marbella
Tailor and menswear designer Oscar Udeshi has opened his Marbella atelier this Autumn. This truly modern tailor has brought his men’s fashion brand from Mayfair to Marbella, to offer men on the Costa del Sol soft, lightweight, comfortable and exquisitely crafted clothing to take them from the beach to the boardroom and beyond.
The designer left a career in banking to follow his passion for clothing and fill the gap which he identified for quality, yet comfortable, and soft tailored menswear. He trained under one of the last remaining bespoke shirt makers on Jermyn Street in London and immersed himself in the history and craftsmanship involved with making menswear and tailoring.
Oscar launched his brand Udeshi in 1999 and by 2002 he became the youngest menswear designer at Paris Men’s Fashion’s Week, and was named one of the rising stars in menswear at the Pitti Uomo fashion event in Florence the same year. Since then, he has had collections at many fashion shows and events, and he opened his showroom in Mayfair in 2006, as well as becoming Chairman of the British Menswear Guild and a board member of the UK Textile and Fashion Association in 2008 and 2009 respectively.
Over the last decade, as the need to wear suits has diminished and menswear has become a more casual affair, Oscar has been evolving and refining his collection to suit the needs of modern, discerning gentlemen. His wide range of made-to-measure clothing includes jeans and khakis, shirts and dressing gowns, as well as jackets, suits and much more.
Since arriving in Marbella with his family in 2020, he’s been developing his range further, to suit the lifestyle on these sunny shores and has introduced a new Resort Collection. This includes shorts, light short-sleeved shirts and polo shirts and even tailored swimwear. With trademark tailored towelling jackets and shorts perfect for the pool and beach, and bright coloured and patterned fabrics which really stand out from the crowd, Oscar Udeshi is looking forward to making a mark on the Marbella fashion scene.
“Arriving in Marbella and getting involved in the lifestyle of this beautiful place I just knew I needed to design and fit clothes for the discerning international gentlemen of the Costa del Sol. I still see clients and hold Trunk Shows in London and across Europe, but am delighted to have opened my Marbella atelier in the hills above La Cañada, to create tailored clothing for the modern man”, Oscar explains.
“I see myself as a problem solver, working with my customers to create garments which are perfectly suited to their lifestyle, tastes, style and of course made to fit them like a glove. Most men associate tailoring with stiff and formal suits, or perhaps evening attire, but my style is very different from that. Men love our jeans, khakis and unstructured garments and we work with them to create beautiful clothes that they can enjoy wearing every day. My approach is to combine the softness of southern Italian clothing, with the aesthetic, silhouette and functionality of classic British tailoring. I use skilful cutting and careful sewing to create comfortable, almost weightless clothing for the gentleman of today. We’re really looking forward to making unique pieces for new customers in Marbella, as well as inviting existing customers to come and see us in our new Costa del Sol atelier.”