The New Face of African Safari Travel Launches a Return to Immersive Safari. Slowed Down

Safari, Slowed Down. Born from decades spent on the ground in Africa, J² Safaris was created in response to a luxury safari model that has become increasingly rushed, checklist-driven, and transactional. Too often, travellers are moved quickly between camps and sightings, collecting experiences without the time or space to truly absorb where they are. J² Safaris takes the opposite approach. Each journey is deliberately paced and meticulously orchestrated, designed around how a place is best felt rather than how much can be covered. Days unfold with intention, allowing guests to linger with a sighting, stay present in a landscape, and build a genuine rhythm with their surroundings. This is safari as experience design -shaped by deep regional expertise and an understanding that the most memorable moments in Africa come not from excess, but from stillness, perspective, and immersion.

J² Safaris, a luxury travel company specialising in transformative African safari experiences, today announced the launch of its fully designed and curated expedition offerings across Kenya, Tanzania, and other iconic destinations in East Africa. Designed to deliver adventure paired with comfort, connection, and lasting personal impact, J² Safaris invites travellers from around the world to explore Africa’s spectacular wilderness like never before.

At the heart of J² Safaris’ mission is a belief that travel does more than show places; it changes the way we see ourselves and the world. With a philosophy rooted in thoughtful, seamless, and personal experiences, each safari is crafted to bring guests closer to nature, wildlife, and cultural heritage in an accessible yet elevated way.

J² Safaris work closely with local partners, expert safari guides, and conservation-minded hosts to ensure every safari reflects the brand’s commitment to authenticity, depth, and impact.

“We believe a safari should be more than a checklist of sights – it should be an immersive journey that resonates long after travellers return home. J² Safaris’ itineraries are built around this philosophy, offering opportunities to witness Africa’s most celebrated landscapes and wildlife.” – Kathy M. Eid and Guy Millo

Offerings for Every Adventurer

J² Safaris provides a range of safari styles to accommodate diverse preferences and group sizes:

· Signature Safaris: thoughtfully planned multi-day itineraries that combine wildlife encounters with cultural and scenic highlights.
· Just Us: Private VIP adventures tailored to individual travellers or small groups.
· Totally Custom: Fully bespoke journeys built around a traveller’s unique interests and timeline.
· Group Adventure & Incentive Travel: Designed for larger groups or corporate retreats seeking meaningful shared experiences.

J2 Safaris carefully plans and curates every last detail of these adventures – spanning accommodations, expert local guides, regional flights, luxury vehicles, exquisite food and drink, allowing travellers to focus entirely on discovery and enjoyment.

Guests also have access to the J² App, available on the App Store and Google Play, which provides pre-departure information, travel resources, and itinerary details to support travellers across the whole adventure, from planning through to the return home.

The People

Guy Millo is co-founder and co-CEO of J² Safaris, where he helps shape the vision, partnerships, and guest experience behind the company’s premium, purpose-driven journeys. With deep roots in experiential travel and community-based programming, Guy focuses on designing safaris that combine exceptional expert safari guides, meaningful cultural engagement, and seamless execution. Guy is passionate about travel as a catalyst for connection to place, people, and story and brings that philosophy to every journey J² Safaris creates.

Kathy M. Eid is the co-founder and co-CEO of J² Safaris, bringing over 15 years of experience in creating meaningful, well‑crafted journeys. While at university, she began her career in an entry‑level, part‑time role, where she learned the craft, fell in love with the work, and, alongside her business partner Guy Millo, built a company rooted in purpose and creativity. A passionate explorer, she loves discovering new places, people, and cultures, believing that every journey is a way to better understand both the world and yourself.