Inspired by HM King Charles III’s Highgrove Gardens.

Truefitt & Hill, the world’s oldest male grooming brand, announces the unveiling of a capsule Male Grooming Collection, HIGHGROVE. Drawing inspiration from the breathtaking Highgrove Gardens, this range embodies the elegance of the British countryside, paying homage to the captivating estate and inspiring the modern gentleman.

The spirit of Truefitt & Hill’s HIGHGROVE is deeply rooted in the very landscape of the enchanting Highgrove Gardens, the private home of His Majesty King Charles III. The once truly magnificent Cedar of Lebanon is the inspiration and muse for this unique collaboration.

Truefitt & Hill’s HIGHGROVE offers a comprehensive assortment of grooming essentials for an exceptional grooming experience. This unique range not only perfectly captures the sumptuous scent, which instantly evokes the charm of Highgrove Gardens, but accentuates the essence of cedar at its very heart, while delicate top notes of cypress and lemon gently combine with a hint of lavender, a twist of papyrus and a delicate trace of vetiver to complete the palette of this enduring fragrance.

The exceptional packaging concept of the collection could not be more unique, as it features the watercolour The Cedar Tree, Highgrove, by HM King Charles III, used with the kind permission of The Prince’s Foundation for Truefitt & Hill. This truly special design is further enhanced by the iconic Highgrove logo, and it is complemented by a soothing palette of soft greens, paying homage to the natural beauty of the Highgrove Gardens.

This curated range of products encapsulates the modern gentleman’s grooming essentials. The range features tantalising Pre-Shave Oil, sumptuous Shaving Cream, paired with a nourishing Aftershave Balm and a Luxury Shaving Soap, elegantly presented in a wooden bowl as well as a Luxury Shaving Soap Refill. In addition, the HIGHGROVE product assortment includes Luxury Soaps, meticulously triple-milled to perfection. These soaps make for perfect gifts – for him or for her, at any time of the year. Each product is beautifully presented, reflecting the common theme of Highgrove Gardens in the packaging design.

Commenting on the collaboration, Joanna Broughton, the Managing Director of Truefitt & Hill, says, ‘We are thrilled to have been invited to partner with Highgrove, a symbol of timeless elegance and environmental stewardship. This collaboration represents a fusion of heritage, craftsmanship, and sustainability, offering our patrons an unparalleled grooming experience.’

Truefitt & Hill’s collaboration with Highgrove aims to provide much more than just the ultimate in grooming experiences – something with which the brand has become synonymous in the world of gentlemen’s grooming. This collaboration not only reflects the shared commitment to environmental responsibility, but also a commitment to a greater cause.

Truefitt & Hill is enormously honoured to have been invited to support the Prince’s Foundation and is proud to announce that 10% of net revenue from sales of the HIGHGROVE Collection will be donated in support of the wonderful work being done at The Prince’s Foundation, registered in Scotland. (Charity Number SC038770).

Boilerplate: For more than two centuries, Truefitt & Hill has maintained its position as the world’s most prestigious and oldest establishment dedicated to providing gentlemen with the finest in products and grooming services. Our flagship store evokes the elegance of bygone eras, synonymous with sophistication, quality, and tradition. As well as our iconic St James’ store, there are numerous Truefitt & Hill stores dotted around the globe.

Today, as throughout Truefitt & Hill’s long history, our range of fine gentlemen’s grooming products are carefully crafted in England using the finest materials and ingredients. Our offering includes a full range of shaving, fragrance, hair, skin and bath products to provide the best in daily grooming solutions for the modern man.

W: Truefitt & Hill