VARLEY Launches New Tennis Collection with Laura Bailey
Introducing Tennis with Laura Bailey
Model, photographer, and Vogue contributing editor Laura Bailey shares her true passion for the game. On-court and off-court, fashion performance brand Varley has created a collection that’s true to all Varley women—active, stylish, and timeless.
Fashion performance wear brand Varley creates contemporary active collections—a wardrobe for modern women to elevate their everyday. Redressing life. The collections are designed with the goal of giving women the quiet confidence to live on their own terms.
In May, Varley launched its Tennis collection: high-performance styles in breathable fabrics that focus on ease of movement and true comfort. Signature prints and colour palettes, iconic to all Varley collections.
With tennis style rising as a fashion go-to for women on and off the court, Varley partnered with Laura Bailey to capture the essence of the collection. She shares her passion for the game throughout Varley’s exclusive content. The collection complements her style on-court and off-court, and is true to all Varley women: active, stylish, and timeless.
“I’ve seen her play for years and have always admired how the game is forever present within her life. She has been an inspiration for me personally to start tennis again, and I couldn’t think of anyone better to launch this campaign with than her. She is a true Varley woman: active, stylish, and timeless.”
Lara Mead, co-founder, Varley
The collection consists of 19 performance-wear pieces, including the stylish, practical, and timeless Ardine dress; the Calva knit, a nostalgic nod to the game with a modern twist; and functional yet contemporary basics that every woman needs both on and off the court. All pieces are available now on the website.
